Competitive strategies of small-scale producers in retailer-chain dominated horticulture markets

Odd-Jarl Borch; Lars Roenning; Liv Marit Aarseth

Competitive strategies of small-scale producers in retailer-chain dominated horticulture markets

In: Dynamics in chains and networks

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Odd-Jarl Borch

Odd-Jarl Borch ¹Bodoe Graduate School of Business, 8049 Bodoe, Norway

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Lars Roenning

Lars Roenning ²Nordland Research Institute, 8049 Bodoe, Norway

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Liv Marit Aarseth

Liv Marit Aarseth ²Nordland Research Institute, 8049 Bodoe, Norway

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Type:: Chapter

Pages:: 481–486

DOI:: https://doi.org/10.3920/9789086865260_057

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Changing market conditions in the food sector have weakened the primary producer’s competitive position in the supply chain. The object of this paper is to describe how competitive strategies could be implemented to increase competitive advantages among small-scale primary producers. Our findings from the Norwegian horticulture sector suggest that producers who are focused on customisation and cost leadership achieve competitive advantages, but are also vulnerable to fluctuations in market conditions. To achieve long-term competitive advantages, the small-scale producer therefore has to be flexible and implement a broader set of competitive tools.

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Dynamics in chains and networks

E-Book ISBN:: 9789086865260

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2004

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- Life Sciences

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Competitive strategies of small-scale producers in retailer-chain dominated horticulture markets

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Dynamics in chains and networks

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