What we want to know about our food: Consumer values across countries

Sjoukje A. Osinga; Gert Jan Hofstede

What we want to know about our food: Consumer values across countries

In: Dynamics in chains and networks

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Sjoukje A. Osinga

Sjoukje A. Osinga WU Information Technology Group, Dreijenplein 2, 6703 HB Wageningen, The Netherlands

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Gert Jan Hofstede

Gert Jan Hofstede WU Information Technology Group, Dreijenplein 2, 6703 HB Wageningen, The Netherlands

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Type:: Chapter

Pages:: 299–309

DOI:: https://doi.org/10.3920/9789086865260_036

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Consumers’ food behaviour depends on their value systems. Certain values are shared at the level of societies, and are stable across people’s lives. How predictable is consumers’ food behaviour across cultures and countries? Our empirical research suggests an ‘effect of culture’: consumers from different social systems have different, meaningful perceptions of food, which may lead to different demands with respect to demand chains. There is a significant correlation between consumers who perceive food as ‘rules’ and Hofstede’s dimensions of collectivism and power distance. Concept equivalence does not necessarily exist across cultures. There are some consequences for marketing and chains.

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Dynamics in chains and networks

E-Book ISBN:: 9789086865260

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2004

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- Life Sciences

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What we want to know about our food: Consumer values across countries

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Dynamics in chains and networks

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