Coordination strategy decisions in SÃ£o Pauloâs fresh produce markets: an empirical test of the Peterson, Wysocki & Harsh model

Denise Y. Mainville; H. Christopher Peterson

Coordination strategy decisions in SÃ£o Pauloâs fresh produce markets: an empirical test of the Peterson, Wysocki & Harsh model

äºDynamics in chains and networks

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Denise Y. Mainville

Denise Y. Mainville ¹Dept. of Agricultural Economics, Michigan State University, E. Lansing MI 48824-1039, USA

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H. Christopher Peterson

H. Christopher Peterson ²Nowlin Chair of Consumer-Responsive Agriculture, Dept. of Agricultural Economics, Michigan State University, E. Lansing MI 48824-1039, USA

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Page Range:: 407â417

DOI:: https://doi.org/10.3920/9789086865260_048

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The Peterson, Wysocki & Harsh (PWH) model of coordination strategy decision making seeks to strengthen the contribution of Transaction Cost Economics by addressing some of its criticisms. This paper provides an empirical test of the PWH model, drawing evidence from firmsâ procurement strategies in SÃ£o Pauloâs fresh produce markets. The results demonstrate the empirical and theoretical insight into firm managersâ coordination decisions that the model provides. Specifically, the cases show how asset specificity and complementarity affect the costliness of coordination decisions, how this costliness drives the decision to change coordination strategies, and how feasibility and risk/return criteria also apply.

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Dynamics in chains and networks

ISBN:: 9789086865260

åºçç¤¾:: Wageningen Academic

å°å·åºçæ¥æ:: 10 Oct 2004

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Coordination strategy decisions in SÃ£o Pauloâs fresh produce markets: an empirical test of the Peterson, Wysocki & Harsh model

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Dynamics in chains and networks

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Coordination strategy decisions in SÃ£o Pauloâs fresh produce markets: an empirical test of the Peterson, Wysocki & Harsh model

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