Costs of marketing channel flows: The channel efficiency model applied to a food business case

Matheus Alberto Cônsoli; Marcos Fava Neves; Frederico Fonseca Lopes

Costs of marketing channel flows: The channel efficiency model applied to a food business case

In: Dynamics in chains and networks

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Matheus Alberto Cônsoli

Matheus Alberto Cônsoli University of São Paulo, FEARP - School of Economics and Business, PENSA Researcher, Av dos Bandeirantes 3900, 14040-900 Ribeirão Preto - SP – Brazil,

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Marcos Fava Neves

Marcos Fava Neves University of São Paulo, FEARP - School of Economics and Business, PENSA Researcher, Av dos Bandeirantes 3900, 14040-900 Ribeirão Preto - SP – Brazil,

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Frederico Fonseca Lopes

Frederico Fonseca Lopes University of São Paulo, FEARP - School of Economics and Business, PENSA Researcher, Av dos Bandeirantes 3900, 14040-900 Ribeirão Preto - SP – Brazil,

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Type:: Chapter

Pages:: 72–77

DOI:: https://doi.org/10.3920/9789086865260_009

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Distribution channel members such as producers, intermediaries, and consumers assume some costs to perform marketing flows. The basic assumption is that a producer can add or eliminate members of a channel in order to reach the end consumer, but the marketing flows cannot be eliminated. The purpose of this paper is to analyze the channel members’ role in performing these flows and how costs are distributed among members, verifying the members’ performance, flow importance, and profit equity in the same channel. We use an Efficiency Model applied in a case study to stipulate normative profit share and compare it with the real profit shared in the channel.

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Dynamics in chains and networks

E-Book ISBN:: 9789086865260

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2004

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- Life Sciences

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Costs of marketing channel flows: The channel efficiency model applied to a food business case

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Dynamics in chains and networks

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