Globalisation, culture and netchains

Gert Jan Hofstede

Globalisation, culture and netchains

In: Dynamics in chains and networks

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Gert Jan Hofstede

Gert Jan Hofstede WU Information Technology Group, Dreijenplein 2, 6703 HB Wageningen, The Netherlands gertjan.hofstede@wur.nl

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Type:: Chapter

Pages:: 425–434

DOI:: https://doi.org/10.3920/9789086865260_050

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The food sector, as others, is globalising. Institutionally this gives rise to international supply networks, or netchains. A netchain is a voluntary, long-term collaborative effort by a number of independent organisations. Logistically it is a supply chain, while institutionally it is a network. It requires investing in mutual relationships in order to function. Based on cross-cultural theory this paper argues that netchains do not function identically across the world. It illustrates this with findings from case studies. It discusses implications for the future of globalisation of food supply netchains. Cultural values of consumers will limit globalisation. This message is relevant to large and small players in international food netchains.

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Dynamics in chains and networks

E-Book ISBN:: 9789086865260

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2004

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- Life Sciences

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Globalisation, culture and netchains

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Dynamics in chains and networks

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