Quality in supermarket vegetable supply chains in China

Hualiang Lu; Jacques Trienekens; Douwe-Frits Broens

Quality in supermarket vegetable supply chains in China

In: Dynamics in chains and networks

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Hualiang Lu

Hualiang Lu Wageningen University, Department of Social Sciences, Management Studies Group, Hollandseweg 1, 6706 KN Wageningen, The Netherlands

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Jacques Trienekens

Jacques Trienekens Wageningen University, Department of Social Sciences, Management Studies Group, Hollandseweg 1, 6706 KN Wageningen, The Netherlands

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, and

Douwe-Frits Broens

Douwe-Frits Broens Wageningen University, Department of Social Sciences, Management Studies Group, Hollandseweg 1, 6706 KN Wageningen, The Netherlands

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Type:: Chapter

Pages:: 610

DOI:: https://doi.org/10.3920/9789086865260_087

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Supermarkets gain ever increasing concerns for Chinese consumers’ fresh vegetables consumption nowadays. Local supermarkets face grim challenges to survive under strong competition of international supermarkets. Quality and safety become critical success attributes for supermarkets to attract consumers.

The major aim of this poster is to provide a framework for analysis of the contributions of different institutional arrangements for vegetable supply chains with respect to quality and safety assurance, to improve the performance of farm-to-fork vegetable supply chains for supermarkets.

Vegetable producer survey and case studies will be conducted for data collection. Multinomial logit model and structural equation modeling techniques will be used to distinguish the relationships among institutional arrangements, quality and safety standards compliance and chain performances. Finally feasible institutional arrangements will be designed for supermarkets to improve vegetable quality and safety standards to achieve effective and efficient vegetable supply chains.

Poster ends with the discussion of challenges and problems for supermarkets in China in the future.

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Dynamics in chains and networks

E-Book ISBN:: 9789086865260

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2004

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- Life Sciences

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Quality in supermarket vegetable supply chains in China

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Dynamics in chains and networks

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