Marketing strategies for beef: Brazil in pursuit of world market leadership

Marcos Fava Neves; Roberto Fava Scare; Miguel de Rocha Cavalcanti

Marketing strategies for beef: Brazil in pursuit of world market leadership

In: Dynamics in chains and networks

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Marcos Fava Neves

Marcos Fava Neves University of São Paulo, FEARP - School of Economics and Business, PENSA, Av dos Bandeirantes 3900, 14040-900 Ribeirão Preto - SP - Brazil mfaneves@usp.br

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Roberto Fava Scare

Roberto Fava Scare University of São Paulo, FEARP - School of Economics and Business, PENSA, Av dos Bandeirantes 3900, 14040-900 Ribeirão Preto - SP - Brazil mfaneves@usp.br

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Miguel de Rocha Cavalcanti

Miguel de Rocha Cavalcanti University of São Paulo, FEARP - School of Economics and Business, PENSA, Av dos Bandeirantes 3900, 14040-900 Ribeirão Preto - SP - Brazil mfaneves@usp.br

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Type:: Chapter

Pages:: 585

DOI:: https://doi.org/10.3920/9789086865260_070

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The global beef market has experienced many changes in recent years, especially due to animal health problems such as mad-cow disease (BSE) and foot-and-mouth disease, which occurred in several countries including Argentina, the United Kingdom, Canada and most recently in the USA. Brazil has been one of the countries to profit the most from these problems. Brazil represented 9% of the total exports in 1999, but this increased to almost 14.5% in 2002. Aside from the animal health factor, the growth in Brazilian exports was also a result of exchange variation and important entrepreneurial actions.

This poster’s objective is to show the situation of the market of products derived from cattle breeding by analyzing macroeconomic data and marketing actions realized by Brazil in the international scenario. It also aims to present an agenda for the Brazilian beef chain, including necessary actions to increase the volume and value of exports, and recommendations to those responsible for their realization (government, slaughtering industry, class associations and rural producers).

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Dynamics in chains and networks

E-Book ISBN:: 9789086865260

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2004

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- Life Sciences

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Marketing strategies for beef: Brazil in pursuit of world market leadership

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Dynamics in chains and networks

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