Buying groups as an alternative for small and medium-sized supermarkets: A qualitative research in Brazilian networks

Marina Sicchieri de Carvalho; Flávia Angeli Ghisi; Dante Pinheiro Martinelli

Buying groups as an alternative for small and medium-sized supermarkets: A qualitative research in Brazilian networks

In: Dynamics in chains and networks

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Marina Sicchieri de Carvalho

Marina Sicchieri de Carvalho ¹Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto (FEA-RP/USP), Rua Sergipe,609 CEP: 15.801-300 Catanduva (SP) Brazil

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Flávia Angeli Ghisi

Flávia Angeli Ghisi ²FEA-RP/USP, Rua Arnaldo Vitaliano,150 apto.33 CEP: 14.091-220 Ribeirão Preto (SP) Brazil

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, and

Dante Pinheiro Martinelli

Dante Pinheiro Martinelli ³FEA-RP/USP, Av. Bandeirantes,3900 CEP: 14.040-030 Ribeirão Preto (SP) Brazil

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Type:: Chapter

Pages:: 487–492

DOI:: https://doi.org/10.3920/9789086865260_058

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The aim of this study is to critically analyze the Brazilian supermarkets’ buying groups, their creation, and importance. The most important goal is to contribute to academic studies that can be of practical use to managers and owners of supermarkets in their everyday business, while trying to find advantages that are not being efficiently used. The results show that those who join a buying group are likely to be in a better position compared to those who prefer to stay alone and compete separately.

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Dynamics in chains and networks

E-Book ISBN:: 9789086865260

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2004

Subjects
- Life Sciences

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Buying groups as an alternative for small and medium-sized supermarkets: A qualitative research in Brazilian networks

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Dynamics in chains and networks

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