Supplier-retailer collaboration in food networks: a typology and examination of moderating factors

Vassilis Karalis; Ilias P. Vlachos

Supplier-retailer collaboration in food networks: a typology and examination of moderating factors

In: Dynamics in chains and networks

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Vassilis Karalis

Vassilis Karalis Agricultural University of Athens, Agricultural Economics Dept., Agribusiness Laboratory,Iera Odos 75, Botanikos 118 55, Athens, Greece

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Ilias P. Vlachos

Ilias P. Vlachos Agricultural University of Athens, Agricultural Economics Dept., Agribusiness Laboratory,Iera Odos 75, Botanikos 118 55, Athens, Greece

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Type:: Chapter

Pages:: 280–287

DOI:: https://doi.org/10.3920/9789086865260_034

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Considerable structural change is underway in most European markets, which strongly affects the nature and types of supplier-retailer relationships. The aim of this study was to examine Supplier-Retailer Collaboration (SRC) in the Greek food sector. Initially, we reviewed literature on the structural characteristics of trade collaborations and developed a three-dimensional construct of SRC, which includes trade marketing, supply chain coordination and relationship quality. Using extensive quantitative research we then examined the hypotheses that each of three variables is positively linked to collaboration efficiency and we calculated the strength of associations.

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Dynamics in chains and networks

E-Book ISBN:: 9789086865260

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2004

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- Life Sciences

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Supplier-retailer collaboration in food networks: a typology and examination of moderating factors

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Dynamics in chains and networks

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