Sales promotion arrangements in the FMCG channel

in Dynamics in chains and networks
Autor:innen:
Victor Immink 1Agrotechnology and Food Innovation /Wageningen University and Research Centre, P.O. Box 17, 6700 AA Wageningen, The Netherlands
2Erasmus University Rotterdam, Rotterdam School of Management/Erasmus Research Institute of Management, Department of Marketing Management, P.O. Box 1738, 3000 DR Rotterdam, The Netherlands

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und
Berend Wierenga 2Erasmus University Rotterdam, Rotterdam School of Management/Erasmus Research Institute of Management, Department of Marketing Management, P.O. Box 1738, 3000 DR Rotterdam, The Netherlands

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Art:
Kapitel
Seiten:
95–103
DOI:
https://doi.org/10.3920/9789086865260_012

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