Factors influencing halal meat consumption: An application of the theory of planned behaviour

Karijn Bonne; Iris Vermeir; Florence Bergeaud-Blackler; Wim Verbeke

Factors influencing halal meat consumption: An application of the theory of planned behaviour

In: Ethics and the politics of food

Authors:

Karijn Bonne

Karijn Bonne ¹Hogeschool Gent, Department of Business Studies and Public Administration, Voskenslaan 270, B-9000 Gent, Belgium; Karijn.Bonne@hogent.be; Iris.Vermeir@hogent.be

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Iris Vermeir

Iris Vermeir ¹Hogeschool Gent, Department of Business Studies and Public Administration, Voskenslaan 270, B-9000 Gent, Belgium; Karijn.Bonne@hogent.be; Iris.Vermeir@hogent.be

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Florence Bergeaud-Blackler

Florence Bergeaud-Blackler ²Université de Méditerrané, Laboratoire d’Anthropologie, UMR 6578, Bd Jean Moulin 27, 13385 Marseille cedex 05, France ; Fbb@aof.org

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Wim Verbeke

Wim Verbeke ³Ghent University, Department of Agricultural Economics, Coupure links 653, B-9000 Gent, Belgium; Wim.Verbeke@UGent.be

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Type:: Chapter

Pages:: 261–269

DOI:: https://doi.org/10.3920/9789086865758_044

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This study aims at investigating the determinants of halal meat consumption within a Muslim migration population in France using the Theory of Planned Behaviour as a conceptual framework. Also the role of self-identity as a Muslim and dietary acculturation in the host culture is explored. Therefore, a survey with 576 Muslims in France was performed. Data are analysed by means of independent samples’ t-tests, correlations and stepwise multiple regression. In general, a positive personal attitude towards the consumption of halal meat, the influence of peers and the perceived control over consuming halal meat predict the intended consumption of halal meat among Muslims. After adding two characteristics that are associated with religious food decisions within a migration context (i.e. self-identity and dietary acculturation), analysis showed that low acculturated Muslims rely completely on their personal attitude towards halal meat, whereas high dietary acculturated Muslims rely on attitude and perceived control when intending to consume halal meat. Muslims with a low Muslim self-identity intend to eat halal meat not only because they find it very important, but also as a personal moral obligation. Muslims with a high Muslim self-identity are more influenced by peers and the degree of control they believe to have over eating halal meat. We can conclude that the more individuals are dietary acculturated and the less they identify with Islam, the more the Theory of Planned Behaviour becomes valid for Muslim consumers in France, or also, the more eating halal meat should be regarded as a reasoned action.

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Ethics and the politics of food

Preprints of the 6th Congress of the European Society for Agricultural and Food Ethics

E-Book ISBN:: 9789086865758

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2006

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- Life Sciences

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Factors influencing halal meat consumption: An application of the theory of planned behaviour

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Ethics and the politics of food

Preprints of the 6th Congress of the European Society for Agricultural and Food Ethics

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