Coordination in Channels of Distribution: The Case of the Orange Juice Industry

Ana Maria do Val; Marcos Fava Neves

Coordination in Channels of Distribution: The Case of the Orange Juice Industry

In: Paradoxes in Food Chains and Networks

Authors:

Ana Maria do Val

Ana Maria do Val University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892 Email: amdoval@uol.com.br

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Marcos Fava Neves

Marcos Fava Neves University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892 Fax 0055-16-6334411 Email: mfaneves@usp.brWebpage: www.usp.br/fearp/fava

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Type:: Chapter

Pages:: 997–1008

DOI:: https://doi.org/10.3920/9789086865079_093

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This paper analyses the citrus agri-food system in Brazil based in the channels of distribution, transaction cost economics and contracts referential. Within this analysis a specific transaction was emphasized, between the industry that processes the juice and the beverage industry, with the purpose of identifying the relationships and the main characteristics that exist in the contracts involved. By the assets specificity’s analysis, it was expected that the relationships occurred via contracts or vertical integration. The personal interviews confirmed this hypothesis.

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Paradoxes in Food Chains and Networks

E-Book ISBN:: 9789086865079

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2002

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- Life Sciences

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Coordination in Channels of Distribution: The Case of the Orange Juice Industry

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Paradoxes in Food Chains and Networks

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