Co-operating to Compete in High Velocity Global Markets: The Strategic Role of Flexible Supply Chain Architectures

Hamish R. Gow; Lance Oliver; Neil Gow

Co-operating to Compete in High Velocity Global Markets: The Strategic Role of Flexible Supply Chain Architectures

In: Paradoxes in Food Chains and Networks

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Hamish R. Gow

Hamish R. Gow International Agribusiness Management University of Illinois at Urbana-Champaign 1301 West Gregory Drive 326 Mumford Hall Urbana IL 61801 USA Telephone: 217 265 0320 Fax: 217 333 5538 E-mail: hgow@uiuc.edu

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Lance Oliver

Lance Oliver
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, and

Neil Gow

Neil Gow Farm Management Lincoln University P.O. Box 84 Canterbury New Zealand Telephone: 643 325 3859 Fax: 643 325 3839 E-mail: gow@lincoln.ac.nz

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Type:: Chapter

Pages:: 501–511

DOI:: https://doi.org/10.3920/9789086865079_047

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Continued value creation is paramount for the survival of firms competing in today's high velocity global business environment. This paper presents a framework for understanding how firms can create and capture value within such an environment by exploiting both performance gaps and opportunity gaps through the development and use of flexible supply chain architectures. The choice of flexible organizational architecture allows for the continued reconfiguration of the independent modular components so as to achieve optimal leverage of both the firms core competences as well as their collaborative partners complementary resources. The case of Cellars of Canterbury, a New Zealand wine marketing and distribution cooperative provides empirical support.

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Paradoxes in Food Chains and Networks

E-Book ISBN:: 9789086865079

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2002

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Co-operating to Compete in High Velocity Global Markets: The Strategic Role of Flexible Supply Chain Architectures

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Paradoxes in Food Chains and Networks

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