Positioning of Firms and Products in International Markets: Cases from the Danish and New Zealand Food and Beverage Sector
In: Paradoxes in Food Chains and Networks
Authors:
and
Adam Lindgreen
Adam Lindgreen
2Dr. Adam Lindgreen, Avenue du Centre Sportif 45 Bte 8, Wavre 1300, Belgium. Telephone + 32 – (0) 1022 2743. Fax + 32 – (0) 2520 9690 (Attention: Lindgreen). E-mail Adam_Lindgreen@hotmail.com. The author is a senior lecturer with Technical University of Eindhoven, a visiting professor with Auckland University of Technology, and a visiting reader with Harper Adams University College (England).
3The authors contributed equally. The authors wish to thank the firms that participated in this research. Warm thanks also to the reviewers for the useful suggestions. Part of this article was written when the first author was a visiting professor with Auckland University of Technology, and the author thanks the university for inviting him to New Zealand, which allowed him to continue his research. The author also gives thanks to the Danish Research Academy and the Fonds National de la Recherche Scientifique in Belgium for generous financial support.
Technical University of Eindhoven (the Netherlands), Auckland University of Technology (New Zealand) and Harper Adams University College (England)
Search for other papers by Adam Lindgreen in
Current site
Google Scholar
PubMed
3The authors contributed equally. The authors wish to thank the firms that participated in this research. Warm thanks also to the reviewers for the useful suggestions. Part of this article was written when the first author was a visiting professor with Auckland University of Technology, and the author thanks the university for inviting him to New Zealand, which allowed him to continue his research. The author also gives thanks to the Danish Research Academy and the Fonds National de la Recherche Scientifique in Belgium for generous financial support.
Technical University of Eindhoven (the Netherlands), Auckland University of Technology (New Zealand) and Harper Adams University College (England)
Search for other papers by Adam Lindgreen in
Current site
Google Scholar
PubMed
Michael Beverland
Michael Beverland
4Lecturer Michael Beverland, Department of Marketing with the Faculty of Business and Economics, Monash University, P.O. Box 197, Caulfield East Victoria 3145, Australia. Telephone + 61 (0) 3 9903 2727 and Fax + 61 (0) 3 9903 2900. E-mail Michael.Beverland@buseco.monash.edu.au.
Monash University (Australia)
Search for other papers by Michael Beverland in
Current site
Google Scholar
PubMed
Monash University (Australia)
Search for other papers by Michael Beverland in
Current site
Google Scholar
PubMed
Purchase instant access (PDF download and unlimited online access):