Consumersâ Attitudes and Technology Input in the Dairy Chain of the Rio Grande do Sul Stateâ Brazil

Jean Philippe RÃ©villion; Antonio Domingos Padula; Anya Piatnicki RÃ©villion

Consumersâ Attitudes and Technology Input in the Dairy Chain of the Rio Grande do Sul Stateâ Brazil

In: Paradoxes in Food Chains and Networks

Authors:

Jean Philippe RÃ©villion

Jean Philippe RÃ©villion Instituto de CiÃªncia e Tecnologia de Alimentos Universidade Federal do Rio Grande do Sul Rua Duque de Caxias, 661 POA/RS 90010-282 Brazil Telephone: (051) 98085226 E-mail: jeanpr@cpovo.net

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Antonio Domingos Padula

Antonio Domingos Padula Centro de Estudos e Pesquisa em AgronegÃ³cios Universidade Federal do Rio Grande do Sul Av. JoÃ£o Pessoa, 31 POA/RS 90040-000 Brazil E-mail: adpadula@adm.ufrgs.br

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, and

Anya Piatnicki RÃ©villion

Anya Piatnicki RÃ©villion Centro de CiÃªncias da ComunicaÃ§Ã£o Universidade do Vale do Rio dos Sinos Rua Duque de Caxias, 661 POA/RS 90010-282 Brazil Telephone: (051) 98087227 E-mail: anyapr@cpovo.net

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Type:: Chapter

Pages:: 390â400

DOI:: https://doi.org/10.3920/9789086865079_036

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Although UHT processing technology effected clear changes in Brazilian consumer habits, its impact on the dairy industries and on the supply chain agents is very complex and diversified. From the peculiarities of a technology that is controlled by a company that provides equipment, packages, and services, all associated with long-life milk production, a structured network of cooperation and interdependency emerges. In this paper, we use elements of a multi-case study strategy in order to characterize and analyze the strategic movement of the dairy industry in Rio Grande do Sul state, in its process of substituting pasteurization technology with UHT technology, and the impacts caused by this switch in the supply chain. The central element of the research is understanding the movement towards habit changes in milk consumption and understanding the decision-taking process underlying the technological changes in the dairy industry.

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Paradoxes in Food Chains and Networks

E-Book ISBN:: 9789086865079

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2002

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- Life Sciences

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Consumersâ Attitudes and Technology Input in the Dairy Chain of the Rio Grande do Sul Stateâ Brazil

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Paradoxes in Food Chains and Networks

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Consumersâ Attitudes and Technology Input in the Dairy Chain of the Rio Grande do Sul Stateâ Brazil