Improving cooperation to make the South African fresh apple export value chain more competitive

Paul A. Hardman; Mark A.G. Darroch; Gerald F. Ortmann

Improving cooperation to make the South African fresh apple export value chain more competitive

In: Paradoxes in Food Chains and Networks

Authors:

Paul A. Hardman

Paul A. Hardman Postgraduate Student in Agricultural Economics School of Agricultural Sciences and Agribusiness Faculty of Science and Agriculture University of Natal Private Bag X01 Scottsville, 3209 Pietermaritzburg KwaZulu-Natal South Africa Tel:27-33-260-5481 Fax: 27-33-260-5970 e-mail: hardmanp@nu.ac.za

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Mark A.G. Darroch

Mark A.G. Darroch Senior Lecturer in Agricultural Economics School of Agricultural Sciences and Agribusiness Faculty of Science and Agriculture University of Natal Private Bag X01 Scottsville, 3209 Pietermaritzburg KwaZulu-Natal South Africa Tel: 27-33-260-540 Fax: 27-33-260-5970 e-mail: darroch@nu.ac.za

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, and

Gerald F. Ortmann

Gerald F. Ortmann Professor in Agricultural Economics and Head School of Agricultural Sciences and Agribusiness Faculty of Science and Agriculture University of Natal Private Bag X01 Scottsville, 3209 Pietermaritzburg KwaZulu-Natal South Africa Tel: 27-33-260-5409 Fax: 27-33-260-5970 e-mail: ortmann@nu.ac.za

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Type:: Chapter

Pages:: 434–443

DOI:: https://doi.org/10.3920/9789086865079_040

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This paper investigates aspects of cooperation between South African (SA) apple producers, packers and exporters in the Western Cape and Langkloof East areas during 2001 in order to show where these players need to commit more resources to improve chain competitiveness. A recursive Ordinary Least Squares model shows that higher levels of trust led to more cooperation (joint problem solving and improved communication) between these players. Higher levels of joint problem solving and communication, in turn, encouraged producers to commit more human resources to working with packers and exporters to find ways of making the chain more competitive. Results also suggest that the players need to particularly improve cooperation in production planning, delivery scheduling and quality control. Packers and exporters ranked climatic conditions as the top constraint currently facing the SA fresh apple industry, probably reflecting their concerns over the annual “pack-out” (quality distribution) of the apple crop. Other factors affecting competitiveness include the recent withdrawal of government export incentives, restrictive labour policy, high real interest rates, a lack of market information, and the growing and marketing of inappropriate apple varieties.

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Paradoxes in Food Chains and Networks

E-Book ISBN:: 9789086865079

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2002

Subjects
- Life Sciences

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Improving cooperation to make the South African fresh apple export value chain more competitive

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Paradoxes in Food Chains and Networks

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