Customer Value Creation in the Short Food Supply Chain: Theoretical Aspects and Explorative Findings

Sari Forsman; Jaana Paananen

Customer Value Creation in the Short Food Supply Chain: Theoretical Aspects and Explorative Findings

In: Paradoxes in Food Chains and Networks

Authors:

Sari Forsman

Sari Forsman MTT Agrifood Research Finland Economic Research P.O. Box 3, 00411 Helsinki, Finland Tel. +358 9 5044 7237 Fax +358 9 5044 7264 E-mail: sari.forsman@mtt.fi

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Jaana Paananen

Jaana Paananen MTT Agrifood Research Finland Economic Research P.O. Box 3, 00411 Helsinki, Finland Tel. +358 17 2644 826 Fax +358 17 2644 851 E-mail: jaana.paananen@mtt.fi

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Type:: Chapter

Pages:: 153–164

DOI:: https://doi.org/10.3920/9789086865079_016

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This paper explores short food supply chains as alternatives for conventional food supply chains within a small-scale food processing context. Supporting short food supply chains at local level is a way to promote the viability of rural areas and sustain the national food strategy. A special focus is on customer value creation, relationships between actors involved in a food chain, and as rural development. The theoretical foundation for the study lies in value-based theories as well as supply chain management. Based on theoretical discussion, we present a conceptual framework for interdependent value creation in a short food supply chain. The paper also presents a case as part of our study to highlight some practical experiences from the short food supply chains. The case study is focused on the local food systems between small rural food suppliers and catering businesses. The theoretical discussion and case study results suggests some implications for actors involved in the short food chain as well as policy makers. Furthermore, some suggestions for further research are proposed.

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Paradoxes in Food Chains and Networks

E-Book ISBN:: 9789086865079

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2002

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- Life Sciences

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Customer Value Creation in the Short Food Supply Chain: Theoretical Aspects and Explorative Findings

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Paradoxes in Food Chains and Networks

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