Coordination in Channels of Distribution: The Case of the Orange Juice Industry

in Paradoxes in Food Chains and Networks
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Ana Maria do Val University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892 Email: amdoval@uol.com.br

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Marcos Fava Neves University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892 Fax 0055-16-6334411 Email: mfaneves@usp.brWebpage: www.usp.br/fearp/fava

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