Tailored Governance Structures and Contracting Arrangements for Retail Branding Relationships -illustrated with examples from the Swedish dairy industry -

Dirk van der Krogt

Tailored Governance Structures and Contracting Arrangements for Retail Branding Relationships -illustrated with examples from the Swedish dairy industry -

In: Paradoxes in Food Chains and Networks

Author:

Dirk van der Krogt

Dirk van der Krogt Department of Economics Swedish University of Agricultural Sciences P.O. Box 7013 SE-750 07 Uppsala SWEDEN Tel: +46−18−671853 e−mail: Dirk.Vander.Krogt@ekon.slu.se

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Type:: Chapter

Pages:: 627–639

DOI:: https://doi.org/10.3920/9789086865079_058

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The purpose of this paper is to create a better understanding of retailer/manufacturer relationships and their evolution in connection to a variety of retail branding strategies. Based on well-established theories within the school of transaction cost economics, the authors focuses on specific investments and opportunism, and suggests tailored governance structures and contractual modes as a way to maximize mutual benefits.

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Paradoxes in Food Chains and Networks

E-Book ISBN:: 9789086865079

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2002

Subjects
- Life Sciences

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Tailored Governance Structures and Contracting Arrangements for Retail Branding Relationships -illustrated with examples from the Swedish dairy industry -

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Paradoxes in Food Chains and Networks

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