Marketing Channels: The Case of Agricultural Inputs in Brazil

Marcos Fava Neves

Marketing Channels: The Case of Agricultural Inputs in Brazil

于Paradoxes in Food Chains and Networks

著者：

Marcos Fava Neves

Marcos Fava Neves
Luciano Thomé e Castro Rodrigo Teixeira Bombig

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类型:: 章节

Page Range:: 988–992

DOI:: https://doi.org/10.3920/9789086865079_091

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The usual salesperson goes to the client, makes a sale contact, identifies needs, shows his products and attributes and gets the effective sale. For agricultural inputs, this is a very expensive activity for some companies, yet one of the most used communication tools. In a changing environment as competition increases and companies start to practice marketing concepts more and more, the sales force function needs to add value while at the same time being more cost effective. This article is about salespersons and the opportunities and threats that the rapidly changing environment brings.

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Paradoxes in Food Chains and Networks

ISBN:: 9789086865079

出版社:: Wageningen Academic

印刷出版日期:: 10 Oct 2002

Subjects
- Life Sciences

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Marketing Channels: The Case of Agricultural Inputs in Brazil

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Paradoxes in Food Chains and Networks

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