Market and Logistic Challenges for Small-Scale Farmers - E-Commerce as a Solution to Distribution Challenges in Rural Areas

Roar Amundsveen; Gisle Solvoll

Market and Logistic Challenges for Small-Scale Farmers - E-Commerce as a Solution to Distribution Challenges in Rural Areas

In: Paradoxes in Food Chains and Networks

Authors:

Researcher Roar Amundsveen

Researcher Roar Amundsveen Nordland Research Institute N-8049 BODØ, NORWAY. Phone: +47 75 51 76 00 Fax: +47 75 51 72 34 E-mail: roar.amundsveen@hibo.no gisle.solvoll@hibo.no

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Research Director Gisle Solvoll

Research Director Gisle Solvoll Nordland Research Institute N-8049 BODØ, NORWAY. Phone: +47 75 51 76 00 Fax: +47 75 51 72 34 E-mail: roar.amundsveen@hibo.no gisle.solvoll@hibo.no

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Type:: Chapter

Pages:: 935–943

DOI:: https://doi.org/10.3920/9789086865079_085

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In this paper, we will discuss the organizational and logistic challenges involved in creating a more robust production of vegetables in rural areas dominated by small-scale farmers. We will focus particular attention on the use of the Internet and electronic commerce, and on the differentiation of product value and logistic service level as strategic parameters. We suggest that a direct producer – consumer relation is preferable to using the wholesaler chain.

The paper is based on a recent study of the logistic challenges of direct distribution of vegetables to end-consumers when the orders are placed through the Internet.

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Paradoxes in Food Chains and Networks

E-Book ISBN:: 9789086865079

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2002

Subjects
- Life Sciences

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Market and Logistic Challenges for Small-Scale Farmers - E-Commerce as a Solution to Distribution Challenges in Rural Areas

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Paradoxes in Food Chains and Networks

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