Competitiveness of the Beef Agri-Business Chain in Brazil

Decio Zylbersztajn; Cláudio A. Pinheiro Machado Filho

Competitiveness of the Beef Agri-Business Chain in Brazil

In: Paradoxes in Food Chains and Networks

Authors:

Decio Zylbersztajn

Decio Zylbersztajn Professor at the School of Business, Economics and Accountancy University of São Paulo FEA/USP Brazil E-mail: dzilbers@usp.br

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Cláudio A. Pinheiro Machado Filho

Cláudio A. Pinheiro Machado Filho Phd. Candidate at the School of Business, Economics and Accountancy University of São Paulo FEA/USP Brazil E-mail: capfilho@usp.brf- 00 55 11 30325966

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Type:: Chapter

Pages:: 817–828

DOI:: https://doi.org/10.3920/9789086865079_075

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Traditional studies on competitiveness in agro-food systems have been increasingly challenged by non-standard approaches. Traditional studies are defined as the ones based on comparative costs and market participation of countries or industries. Since comparative costs and market shares are frequently distorted by subsidies, especially for agricultural products, traditional approaches frequently show inconsistent results. Following a distinctive path, this study discusses competitiveness in a dynamic way, based on comparative capacity of agribusiness chain coordination.

In order to study the competitive structure of the meat system in Brazil, this study followed the methodology adopted by Farina and Zylbersztajn (1998), successfully applied to different food systems in Brazil. The traditional studies are mostly based on methodologies that do not identify the specific aspects of coordination as a source of competitive advantages. This study aims at reinforcing the relation between coordination and competitiveness. The main conclusion is the need to create coordination devices capable of meeting the demands of quality, traceability, standardization, and certification, which are key elements needed to build dynamic capabilities for the region to enter the global beef market.

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Paradoxes in Food Chains and Networks

E-Book ISBN:: 9789086865079

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2002

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- Life Sciences

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Competitiveness of the Beef Agri-Business Chain in Brazil

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Paradoxes in Food Chains and Networks

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