Ethics and aesthetics of alternative protein in Japan

A.H. Kimura; S. Hisano

Ethics and aesthetics of alternative protein in Japan

In: EurSafe2024 Proceedings

Authors:

A.H. Kimura

A.H. Kimura ¹University of Hawai’i-Manoa, 2500 Campus Road, Honolulu, HI 96822, USA

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S. Hisano

S. Hisano ²Kyoto University, Kyoto, Japan

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Type:: Chapter

Pages:: 99–105

DOI:: https://doi.org/10.1163/9789004715509_016

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Dar Hadith al Hassania

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Given the increased attention to environmental and ethical concerns from industrial livestock operations, there has been a boom in alternative protein (AP) products in the Euro-American markets. AP products have garnered significant media attention and financial investments. This paper centres on alternative meat in Japan as an example of the broader AP market. There are some analyses of their dynamics in terms of market growth and consumer attitudes in these regions. However, the dynamics in Asian markets — where the meat alternatives have historically been a part of the culinary traditions — have been under-explored. This paper zooms in on the experience of Japanese alternative meat and explores different ethical discourses that have emerged to promote it.

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EurSafe2024 Proceedings

Back to the future - Sustainable innovations for ethical food production and consumption

E-Book ISBN:: 9789004715509

Publisher:: Wageningen Academic

Print Publication Date:: 03 Sep 2024

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Ethics and aesthetics of alternative protein in Japan

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EurSafe2024 Proceedings

Back to the future - Sustainable innovations for ethical food production and consumption

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