Survey and Analysis Report on the Online Behaviors of Chinaâs Private Entrepreneurs 2015

Peng Lu; Xiaoguang Fan

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Chapter 18 Survey and Analysis Report on the Online Behaviors of Chinaâs Private Entrepreneurs 2015

In: Chinese Research Perspectives on Society, Volume 5

Authors:

Peng Lu

Peng Lu
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Xiaoguang Fan

Xiaoguang Fan
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Type:: Chapter

Pages:: 395â414

DOI:: https://doi.org/10.1163/9789004418608_019

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Abstract

Based on the data from the 11th National Private Entrepreneur Survey, this paper provides an exploratory analysis of the online behaviors of private entrepreneurs and their impact on media trust. This series survey touches upon this topic for the first time in more than 20 years since it was initiated. This research attempts to answer the following four questions: (1) How many private entrepreneurs are netizens? Which private entrepreneurs surf the Internet? Which private entrepreneurs do not surf the Internet? (2) What about the frequency of using the Internet and the behavioural characteristics? (3) Which online platforms are used by entrepreneurs to express their views? (4) What impact do the online behaviors exert on their trust in different media? This paper will answer these questions and then offer relevant comments and policy suggestions for the academic circles and decision-makers.

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Chinese Research Perspectives on Society, Volume 5

Analysis and Forecast of China's Social Conditions (2016)

Series:Â Chinese Research Perspectives, Volume: 5Â andÂ Chinese Research Perspectives on Society, Volume: 5

Cover Chinese Research Perspectives on Society, Volume 5

E-Book ISBN:: 9789004418608

Publisher:: Brill

Print Publication Date:: 11 Oct 2019

Subjects
- Asian Studies
  - China
  - Social Sciences
- Social Sciences
  - Asian Studies

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Chapter 18 Survey and Analysis Report on the Online Behaviors of Chinaâs Private Entrepreneurs 2015

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Chinese Research Perspectives on Society, Volume 5

Analysis and Forecast of China's Social Conditions (2016)

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Chapter 18 Survey and Analysis Report on the Online Behaviors of Chinaâs Private Entrepreneurs 2015