How to improve consumer information

Theo Appelhof

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How to improve consumer information

In: The functional field of food law

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Theo Appelhof

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Type:: Chapter

Pages:: 203–215

DOI:: https://doi.org/10.3920/9789086868858_016

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According to Regulation 178/2002 laying down the general principles and requirements of food law it is a general principle of food law to provide a basis for consumers to make informed choices in relation to food they consume and to prevent any practices that may mislead the consumer. Directive 2005/29 concerning unfair business-to-consumer commercial practices in the internal market covers certain aspects of the provision of information to consumers specifically to prevent misleading actions and omissions of information. The general principles on unfair commercial practices should be complemented by specific rules concerning the provision of food information to consumers, especially Regulation 1169/2011 (hereinafter: FIC). All mandatory food information on a label must be accurate, clear and easy to understand for consumers (Article 7(2) of the FIC to prevent misleading. Information shall not in any way be hidden, obscured, detracted from or interrupted by any other written or pictorial matter or any other intervening material. In practice, many manufacturers do their utmost to mislead the consumer by stopping the mandatory information on an inconspicuous place on the backsite of the label. In the store of the retailer, the consumer is confronted with the front of a package, which is overloaded with the producer’s advertising message. Article 13 of the FIC, however, states that mandatory food information shall be marked in a conspicuous place in such a way as to be easily visible, clearly legible and, where appropriate, indelible. It shall not in any way be hidden, obscured, detracted from or interrupted by any other written or pictorial matter or any other intervening material. In fact, there are very simple methods for communicating consumer information better and more honestly, provided the industry cooperates voluntarily or forcedly.

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The functional field of food law

Reconciling the market and human rights

Series: European Institute for Food Law series, Volume: 11

E-Book ISBN:: 9789086868858

Publisher:: Wageningen Academic

Print Publication Date:: 28 Nov 2019

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- Life Sciences

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How to improve consumer information

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The functional field of food law

Reconciling the market and human rights

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