Uncertified Copy: The Semiotic Ideologies of Reproduction

Massimo Leone

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13 Uncertified Copy

The Semiotic Ideologies of Reproduction

In: Reproducing Images and Texts / La reproduction des images et des textes

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Massimo Leone

Massimo Leone
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Type:: Chapter

Pages:: 201–210

DOI:: https://doi.org/10.1163/9789004468337_014

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Abstract

Discussion on concepts such as originality, authenticity, and uniqueness, as well as fake, copy, and reproduction often tend to ignore the fact that the status of an original, the procedure of copying, and the evaluation of the reproduction vary across historical epochs and semiotic ideologies. The topic is fraught with cross-cultural, post-colonial, and orientalist complexity: when another civilization is accused of “lacking in originality” or of being “prone to copying,” is there perhaps a bias in such a judgment? The aesthetic value and social role of copying also changes in time and space. A fruitful approach to this subject consists in taking into account the semiotic specificities of originality and reproduction as they are embodied in different media, styles, and expressions. Furthermore, isn’t it possible to innovate through repetition, as Umberto Eco already pointed out in a seminal essay (1985) and, conversely, to be repetitive in innovation? A comparative look at the way in which texts and images are deemed as “authentic” or “copies” across different times and spaces allows for a more nuanced articulation of the topic.

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Reproducing Images and Texts / La reproduction des images et des textes

Series: Word and Image Interactions, Volume: 10

E-Book ISBN:: 9789004468337

Publisher:: Brill

Print Publication Date:: 30 Nov 2021

Subjects

Front Matter

Part 1 Walter Benjamin, Before and After / Autour de Walter Benjamin

Part 2 Between Page and Screen / Entre la page et l’écran

Part 3 Exhibitions and Performances / Expositions et performances

Part 4 The Right to Reproduce / Le Droit de reproduire

Part 5 Hybridities and transfers / Hybridations et transferts

Part 6 Copies, Parodies and Recycling / Copies, parodies et reprises

Part 7 Conclusion and Further Perspectives / Conclusion et ouvertures

Back Matter

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13 Uncertified Copy

The Semiotic Ideologies of Reproduction

Abstract

Citation Info

Share link with colleague or librarian

Reproducing Images and Texts / La reproduction des images et des textes

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