Consumer Attitudes and Expectations of Meat, Meat Products and Meat Packaging in Ireland

P.M. Conroy; R.M. Hamill; J.P. Kerry; M.G. O’Sullivan

Consumer Attitudes and Expectations of Meat, Meat Products and Meat Packaging in Ireland

In: 63rd International Congress of Meat Science and Technology

Authors:

P.M. Conroy

P.M. Conroy ¹School of Food and Nutritional Sciences, University College Cork, Cork, Ireland

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R.M. Hamill

R.M. Hamill ²Teagasc Food Research Centre, Ashtown, Castleknock, Dublin 15, Ireland; maurice.osullivan@ucc.ie

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J.P. Kerry

J.P. Kerry ²Teagasc Food Research Centre, Ashtown, Castleknock, Dublin 15, Ireland; maurice.osullivan@ucc.ie

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, and

M.G. O’Sullivan

M.G. O’Sullivan ²Teagasc Food Research Centre, Ashtown, Castleknock, Dublin 15, Ireland; maurice.osullivan@ucc.ie

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Type:: Chapter

Pages:: 778–779

DOI:: https://doi.org/10.3920/9789086868605_347

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Meat and meat products are the main source of protein in the diets of Irish consumers. However, the meat sector has deteriorated as a result of economic instability and negative consumer attitudes towards meat products. This paper examined the underlying issues Irish consumers have with meat and meat products in Ireland. The packaging of meat and meat products was also examined. The health effects of processed meat was of great concern among most respondents (68%). The salt levels were thought to be the leading factor (79%). However, when asked if they knew their RDA for salt per day 59% of the respondents replied ‘no’. Of the respondents that stated that processed meats are bad for our health; 45% indicated that they still consume them regularly. The majority (62%) of participants indicated the way in which meat is packaged is important. The majority of the respondents (96.85%) reported using a sharp object to open a meat package with 13.78% reporting an injury from this opening technique. Consumer awareness of the health effects on processed meats varied. Willingness to consume the products was not effected by their knowledge of the health effects. Clearly, there is a lot of confusion among Irish consumers and the effect processed meats have on their health. Consumers should be more educated on product labelling and calculating their RDAs for nutrients. The packaging of meat should also be explored further taking into account the difficulties consumers have opening meat packaging.

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63rd International Congress of Meat Science and Technology

Nurturing locally, growing globally

E-Book ISBN:: 9789086868605

Publisher:: Wageningen Academic

Print Publication Date:: 15 Nov 2017

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- Life Sciences

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Consumer Attitudes and Expectations of Meat, Meat Products and Meat Packaging in Ireland

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63rd International Congress of Meat Science and Technology

Nurturing locally, growing globally

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