This volume examines the role of the broad variety of international exhibitions between 1851 and 1958 in two programmatic essays and twelve case studies, covering not just France and the United States, but also, among others, Sweden, Romania, Colombia, Japan and the nascent European Community.
World fairs were global platforms for the construction of national identities. The mix of national self-profiling and commercial exoticism turned the nation into a âbrandâ, while reframing the nation-state from its nineteenth-century positioning amidst neighbouring enemies towards being a competitor in a global, consumer-oriented trade and entertainment economy. By presenting national identities in âbanalâ form as feelgood factors, world fairs helped the nation to maintain its grassroots appeal across the century of totalitarianism and internationalism.
Contributors are: Joep Leerssen, Eric Storm, Florian GroÃ, Anthony Swift, Cosmin Minea, Claire Hendren, Taka Oshikiri, Robert W. Rydell, Sven Schuster, Miriam Oesterreich, Bartosz Dziewanowski-StefaÅczyk, Christina Romlid, Jonathan Voges, and Anastasia Remes.
Joep Leerssen is Professor of Modern European Literature at the University of Amsterdam. Among his recent publications are National Thought in Europe: A Cultural History (2018) and the Encyclopedia of Romantic Nationalism in Europe(2018).
Eric Storm is Senior Lecturer in European History at Leiden University. He is author of The Culture of Regionalism: Art, Architecture and International Exhibitions (2010) and co-editor of Writing the History of Nationalism (2019).
List of Illustrations Notes on Contributors
Introduction
âEric Storm and Joep Leerssen
1 Trademarking the Nation: World Fairs, Spectacles, and the Banalization of Nationalism
âJoep Leerssen
2 The Transnational Construction of National Identities: A Classification of National Pavilions at World Fairs
âEric Storm
3 From the New York Crystal Palace to the World of Tomorrow: World Fairs as a Transnational Series
âFlorian GroÃ
4 Russian National Identity at World Fairs, 1851â1900
âAnthony Swift
5 Roma Musicians, Folk Art and Traditional Food from Romania at the Paris World Fairs of 1889 and 1900
âCosmin Minea
6 Portraying France: French Art in American World Fairs, 1893â1915
âClaire Hendren
7 Selling Tea as Japanese History: Culture, Consumption and International Expositions, 1873â191
âTaka Oshikiri
8 Self Becomes Nation: Sol Bloom and Americaâs World Fairs, 1893â1939
âRobert W. Rydell
9 Colombia in the Age of Exhibitions: Envisioning the Nation in a Global Context, 1892â1929
âSven Schuster
10 Displaying the âMexicanâ National Identity and Transnational Entanglements at the New York Worldâs Fair, 1939â40
âMiriam Oesterreich
11 World Fairs as Tools of Diplomacy: Interwar Poland
âBartosz Dziewanowski-StefaÅczyk
12 Promoting Sweden: The Socioeconomic Section of the Swedish Pavilion Display at the 1937 World Fair in Paris
âChristina Romlid
13 The International Institute for Intellectual Co-Operation at the World Fair 1937 in Paris: Profiling Internationalism in a âHyper-Nationalisticâ Context?
âJonathan Voges
14 Exhibiting European Integration at Expo 58: The European Coal and Steel Community Pavilion
âAnastasia Remes
Index
this book interests scholars from various disciplines including history, nationalism studies, art history, ethnology, area studies, political science and cultural studies.