Trademarking the Nation: World Fairs, Spectacles, and the Banalization of Nationalism

Joep Leerssen

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Chapter 1 Trademarking the Nation: World Fairs, Spectacles, and the Banalization of Nationalism

于World Fairs and the Global Moulding of National Identities

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Joep Leerssen

Joep Leerssen
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类型:: 章节

Page Range:: 31–52

DOI:: https://doi.org/10.1163/9789004500327_003

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Abstract

Taking its cue from Walter Benjamin’s Arcades Project, this chapter offers a typology of world fairs as spectacle-platforms for consumerist display culture, and, as such, part of modernizing trends such as mass tourism, leisuretime shopping, entertainment venues and travelogue literature. The mix of national self-profiling and commercial exoticism helped develop the idea of the nation as “brand” and served to reframe the nation-state from its nineteenth-century agonistic positioning amidst neighbouring enemies towards a participatory-competitive position in a global, consumer-oriented trade and entertainment economy. World Fairs thus provided a crucial condition for the nation to maintain its grassroots appeal across the century of totalitarianism and internationalism.

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World Fairs and the Global Moulding of National Identities

International Exhibitions as Cultural Platforms, 1851–1958

丛编： National Cultivation of Culture, 卷： 27

Cover World Fairs and the Global Moulding of National Identities

ISBN:: 9789004500327

出版社:: Brill

印刷出版日期:: 27 Oct 2021

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Chapter 1 Trademarking the Nation: World Fairs, Spectacles, and the Banalization of Nationalism

Abstract

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World Fairs and the Global Moulding of National Identities

International Exhibitions as Cultural Platforms, 1851–1958

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