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This chapter explores some of the ethical dilemmas of being both a researcher and a family member. Intrigued by the media play of his 7 year-old grandson but without the structure of a formal research project, the author constructs a series of analytical reflections that are filtered through his grandson’s plush toy, Iron Man. Iron Man is involved in a number of original media texts that re-work narratives from popular culture including episodes from Peppa Pig, Spongebob Squarepants, and Friends. The author shows how Iron Man (and his owner) are located in a complex media ecology. Being in the family offers unique opportunities for understanding the influences and experiences that give texture to this exploratory media play.