Technology, Power and Society

Critical Perspectives on the Global Digital Transformation

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Technology, Power and Society: Critical Perspectives on the Global Digital Transformation offers a critical exploration of how digitalization, datafication, and automation impact societies worldwide, with a particular focus on underrepresented and understudied contexts. This interdisciplinary volume unpacks the sociopolitical dynamics of new technologies, investigating their potential to empower, disrupt, and transform social structures across varied cultural landscapes. The book takes a broad view at various critical issues pertaining to digital media technologies and the socio-cultural challenges that come with their rise: How do big tech platforms try to dominate Internet access in the Global South? To what extent can they offer ways for resistance, where do they post risks for activists? How do current technology discourses maintain gender stereotypes and imbalances? How do visions of AI differ between political cultures? And how can we develop methodologies capable of capturing the complexity of global technology trends and their local manifestations? By bringing together global perspectives, this collection moves beyond conventional narratives to foster a nuanced understanding of how digital transformations both challenge and reshape local contexts.

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Dennis Nguyen is an assistant professor for digital literacy and digital methods at Utrecht University. His research concerns critical data studies, public epistemology, and computational methods for researching media.

Jing Zeng is an assistant professor of computational social and communication science at University of Zurich. Her research concerns social implications of emerging digital technologies and methodology development.

Bruce Mutsvairo is a professor and chair of media, politics and the Global South at Utrecht University.
Contents
Acknowledgements
Figures and Tables
Notes on Contributors

Introduction
 Dennis Nguyen, Bruce Mutsvairo and Jing Zeng

 Part 1
Concepts

1 Cosmopolitan Critical Data Studies
 Dennis Nguyen

2 Digital and Epistemic Sovereignty in the Science Ecosystem in Latin America
 Thaiane Oliveira, Afonso de Albuquerque and Tatiane Mendes

3 Experimenting on the Frontier: Imperial Laboratories and Facebook’s Political Effects in Myanmar
 Stefan Bächtold

4 From Datafication to Interpellation Becoming a Data Subject in Contemporary Surveillance Cultures
 Bjorn Beijnon

 Part 2
Digital Cultures and Digital Politics

5 ‘BM Girl’ Influencers on Xiaohongshu: Tracing Beauty Discourse, Social Media Challenges, and Consumption Practices in Chinese Society
 Shen Sijun and Crystal Abidin

6 Privacy Expectations and Norms: Perceptions of Individual Digital Activists in Turkey’s Xsphere (Twittersphere)
 Yusuf Yüksekdağ and Sarper Durmuş

7 Detouring, Rerouting, Weaponization: Memetic Soundscapes and the Secondary Orality of WarTok
 Marloes Geboers, Daria Del and Elena Pilipets

8 Making Sense of Post-Coup Myanmar through Facebook
 Paula Romero Jiménez, Ana Melchor Pérez, Siebe Dekker, Miguel Oliveira Royo and Jing Zeng

9 Artificial Intelligence Governance Made in China: Negotiating Imaginaries and Power
 Yishu Mao

 Part 3
Inequalities, Resistance and Alternatives

10 “With great power comes great responsibility”: Lending Visibility to Risky Political Content
 Özlem Demirkol Tønnesen

11 Artificial Intelligence’s Sexual Politics: Three Modes and the Case of Japan
 Hiromi Tanaka and Michelle H. S. Ho

12 The Tech Gender Gap: A Closer Look at Women’s Experiences in the Technology Industry
 Julia Luteijn and Rhied Al-Othmani

13 Beyond the Strictest Computation of the General Proportion
 Gys-Walt Van Egdom and Christophe Declercq

Index

This book is especially relevant for students, researchers, and practitioners in the fields of critical media studies, digital media research, and globalisation studies.
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