Working with a data set accounting for 13,000 auction sales results, Anne-Sophie V. Radermecker explores what contemporary buyers value when purchasing paintings of unknown or uncertain authorship, and which variables influence price formation mechanisms in this market segment. The principle finding of this book is not only that historical names matter in the art market, but so do all other alternative identification strategies that art market players use to label anonymous paintings. Indirect names, provisional names, and spatiotemporal designations function as substitutes for real names that simulate identities, create ex-post stories around the artworks offered for sale, and, consequently, reduce information asymmetry about an artistâs identity, with, at time, quite unexpected effects on price.
Contents
Acknowledgements List of Figures, Tables, and Graphs Abbreviations
Introduction
1 The Power of the Artistâs Name
â1.1âThe Artistâs Name and Its Attributes
â1.2âAttributionism or a âHistory of the Art of Namesâ
â1.3âThe Relationship between the Artistâs Name and the Workâs Cultural and Economic Value
â1.4âThe Cognitive Impact of the Artistâs Name
â1.5âThe Artistâs Name as Brand Name
â1.6âThe Monetary Weight of the Artistâs Name
2 Anonymity and Flemish Painting
â2.1âThe Painting of the Southern Low Countries in the Fifteenth and Sixteenth Centuries
â2.2âPictures by and for the Market
â2.3âBetween Identity and Anonymity: The Duality of Flemish Painting
â2.4âA School and Artists Subject to Changing Preferences
â2.5âA Complex Authentication Process
â2.6âThe Advent of Technical Art History and the Relativity of Authorship
â2.7âPerception of the Anonymity of Flemish Paintings
â2.8âIdentification Strategies in Use in the Market for Flemish Paintings
3 Methodological Considerations
â3.1âChronological and Geographical Framework
â3.2âSources and Data
â3.3âHedonic Regression
â3.4âResearch Limits
â3.5âDescription of the Database
4 Empirical Analysis of the Market for Flemish Paintings
â4.1âPrice Index (1946â2015)
â4.2âThe Main Price Determinants of the Market for Flemish Paintings
â4.3âPrice Indices by Identification Strategy
5 A Name, Indirectly. The Authentication Scale and the Economy of Attribution Qualifiers
â5.1âIntroduction
â5.2âA Revised Authentication System: Christieâs and Sothebyâs Repositioning on Attribution
â5.3âThe Impact of the Authentication Scale on Buyersâ Willingness to Pay
â5.4âManagement and Promotion of Indirect Names
â5.5âLexicometric Analysis of Auction Housesâ Discourse
â5.6âQualitative Analysis of Auction Housesâ Discourse
â5.7âThe Reception of New Attribution Practices in the Market for Flemish Paintings
â5.8âThe Attitude to Non-autograph Works: Prospects for Change
â5.9âPartial Conclusions
6 A Fictitious Identity. The Market for Masters with Provisional Names
â6.1âIntroduction
â6.2âThe Provisional Name: Historiography of a Practice Inherited from a Traditional Connoisseurship
â6.3âThe Market for Masters with Provisional Names: Analysis and Discussion
â6.4âPartial Conclusions
7 Paintings without Names. The Market Reception of Spatiotemporal Designations
â7.1âIntroduction
â7.2âThe Critical Reception of Antwerp Mannerism or the âUngrateful Task of Bringing Order into the Chaosâ
â7.3âManaging Anonymity: A Nomenclature of Spatiotemporal Designations
â7.4âThe Market for Anonymous Flemish Paintings: Analysis and Discussion
â7.5âSales Strategies: Indirect or Spatiotemporal Designations?
â7.6âThoughts on an Authentication System Reducing the Impact of Anonymity on the Cultural and Economic Value of Old Master Paintings
â7.7âPartial Conclusions
Conclusion Appendix Bibliography Index
Academics and art markets practitioners interested in the trade of old master paintings, and anyone seeking to better understand the economics behind indeterminate works of art.