Towards a broader understanding of citizenship in policy debate on food advertising to children

C.L. Mah; B. Cook; S. Hoang; E. Taylor

Towards a broader understanding of citizenship in policy debate on food advertising to children

In: The ethics of consumption

Authors:

C.L. Mah

C.L. Mah ¹University of Toronto/Centre for Addiction and Mental Health; 33 Russell Street, Toronto, ON, M5S 2S1, Canada

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B. Cook

B. Cook ²Toronto Public Health; 277 Victoria Street, Toronto, ON, M5B 1W2, Canada

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S. Hoang

S. Hoang ³Centre for Addiction and Mental Health, 33 Russell Street, Toronto, ON, M5S 2S1, Canada; catherine.mah@utoronto.ca

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E. Taylor

E. Taylor ³Centre for Addiction and Mental Health, 33 Russell Street, Toronto, ON, M5S 2S1, Canada; catherine.mah@utoronto.ca

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Type:: Chapter

Pages:: 201–206

DOI:: https://doi.org/10.3920/9789086867844_034

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Contemporary food policy often focuses on ‘downstream’ elements of the food system, particularly the roles and responsibilities of individual members of a consuming public. For example, to address the effects of food and beverage advertising on child health, in the absence of widespread agreement on the most appropriate form of collective action, policy debate has tended to revolve around moral reasoning about how children should behave and interact with the world around them. In this paper, we attempt to broaden this debate by sharing results from in-depth interviews (n=35) carried out as part of our Food Advertising to Children: Ethics for Policy study, funded by the Canadian Institutes of Health Research. We will discuss how ‘food citizenship’ can be viewed not only in terms of consumption roles (e.g. children’s behaviour), but the expectations for participation embedded within policy actor roles (e.g. health professionals, ‘government’ broadly defined). Such framing is important for how diverse policy actors understand and incorporate citizenship into their practices. Whether health professionals are construed as only ‘program delivery agents’, for example, or active citizens, can affect their power to influence policy processes; it also conditions the range of policy options deemed suitable for public debate.

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The ethics of consumption

The citizen, the market, and the law

E-Book ISBN:: 9789086867844

Publisher:: Wageningen Academic

Print Publication Date:: 01 Nov 2013

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- Life Sciences

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Towards a broader understanding of citizenship in policy debate on food advertising to children

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The ethics of consumption

The citizen, the market, and the law

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