Food technology and marketing in the developing world: two of a kind

Martinus van Boekel

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Food technology and marketing in the developing world: two of a kind

In: Markets, marketing and developing countries

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Martinus van Boekel

Martinus van Boekel
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Type:: Chapter

Pages:: 130–135

DOI:: https://doi.org/10.3920/9789086866991_018

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This essay addresses the role of food technology in food supply chains with respect to quality performance. A very important constraint of foods is that they are highly perishable, and so the quality of most foods declines over time quickly after harvesting. Food technology is basically a battle against this deterioration. Food technology can help in preserving food, to improve nutritional quality, to improve food safety, to prolong shelf life, to make food attractive. It is argued that food science knowledge can help in alleviating quality problems on the product level by improving food availability, by strengthening the position of smallholders in trade relationships because of a better quality product and by increasing local employment in food processing. Then it is argued that interaction with marketing is essential to make the connection between consumers’ wishes and product properties and to help overcome problems related to chain governance and institutional barriers. By putting this marketing-food technology interaction in practice, local, regional and even international markets should become more accessible for smallholders in developing countries. This could lead to better food security as well as poverty reduction.

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Markets, marketing and developing countries

Where we stand and where we are heading

E-Book ISBN:: 9789086866991

Publisher:: Wageningen Academic

Print Publication Date:: 15 Nov 2010

Subjects
- Life Sciences
  - General
  - Agribusiness & Rural Studies

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Food technology and marketing in the developing world: two of a kind

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Markets, marketing and developing countries

Where we stand and where we are heading

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