From âmarketing systemsâ to âvalue chainsâ: what have we learnt since the post-colonial era and where do we go?

Nigel Poole

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From âmarketing systemsâ to âvalue chainsâ: what have we learnt since the post-colonial era and where do we go?

In: Markets, marketing and developing countries

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Nigel Poole

Nigel Poole
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Type:: Chapter

Pages:: 17â22

DOI:: https://doi.org/10.3920/9789086866991_004

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Analyses of agrifood marketing systems in poor countries since the post-colonial era have been characterized by waves of enthusiasm, circumspection, disillusion, new insights and renewed enthusiasm. In the same period, an extra 3 billion or so people have been fed; on the other hand, at least 1 billion people, the same total as at the beginning of the 1960s, are still hungry, of whom maybe 200 million are children. It is timely to consider what have we learnt during the last four decades of agricultural marketing research, and also what has been achieved in improving agricultural commerce in developing countries. This chapter reviews experience and comments how ideology has driven policy approaches which have often left agricultural marketing problems unresolved. It suggests that small-scale institutional innovations and investments in local economies are superior to the current imperative of âupscalingâ and âgeneralizabilityâ, and need to be founded on specific studies through agricultural marketing research undertaken at a disaggregated level.

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Markets, marketing and developing countries

Where we stand and where we are heading

E-Book ISBN:: 9789086866991

Publisher:: Wageningen Academic

Print Publication Date:: 15 Nov 2010

Subjects
- Life Sciences
  - General
  - Agribusiness & Rural Studies

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From âmarketing systemsâ to âvalue chainsâ: what have we learnt since the post-colonial era and where do we go?

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Markets, marketing and developing countries

Where we stand and where we are heading

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From âmarketing systemsâ to âvalue chainsâ: what have we learnt since the post-colonial era and where do we go?