Consumers perception of cattle products: A statement from the Austrian point of view

J. A. Lederer

Consumers perception of cattle products: A statement from the Austrian point of view

In: Image of the cattle sector and its products

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J. A. Lederer

J. A. Lederer Department of Animal Production, Chamber of Agriculture, Schwarzstrasse 19, A-5024 Salzburg

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Type:: Chapter

Pages:: 23–27

DOI:: https://doi.org/10.3920/978-90-8686-521-5_007

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In Austria consumers expect, as consumers in all other European countries, a secure chain in all steps of production, processing and distribution and healthy products to low or at least to fair prices. But also they claim more and more a sustainable production system without negative impact on the environment. Therefore the first reaction on BSE-cases and the outbreak of FMD outside of GB was shock and uncertainty intensified by a broad public discussion in all media.

A dramatic decrease in demand for beef and further on a rapid decline in farm prices by 30% to 50% was the consequence, even there was no case of BSE or FMD in Austria.

To manage this crises existing strategies were improved. A central body of crises managers and decision makers, including representatives from the ministries of agriculture and health, veterinarian administration and the central cattle data base was established. State veterinarians in the field, employees of slaughter houses and advisors were trained for emergencies. This clear structure was extreme helpful to manage the false alarm in February 2001 but also in the first and only real case of BSE till now in December 2001.

The political impact of BSE and FMD and the public discussion caused by these critical problems in Austria will be:

• The financial support will be more and more dependent on farm size and production system (maintain smaller units, enlarge organic farming, etc.)

• For production clear and approved guidelines, controlled by independent authorities, will be necessary for defined products

• Strong regulations on animal welfare and animal health will be introduced

It is clear that this measures only can be realized in accordance with the EU-Commission but Austria still will work in this direction.

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Image of the cattle sector and its products

Role of breeders associationsRole of breeders associations

Series: EAAP Technical Series, Volume: 4

Cover Image of the cattle sector and its products

E-Book ISBN:: 9789086865215

Publisher:: Wageningen Academic

Print Publication Date:: 10 Oct 2003

Subjects
- Life Sciences
  - General
  - Animal & Veterinary

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Consumers perception of cattle products: A statement from the Austrian point of view

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Image of the cattle sector and its products

Role of breeders associationsRole of breeders associations

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