Metaphor and Rhetorical Theory in Francisco LeitÃ£o Ferreiraâs Nova Arte de Conceitos (New Art of Concepts)

Belmiro Fernandes Pereira

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Chapter 4 Metaphor and Rhetorical Theory in Francisco LeitÃ£o Ferreiraâs Nova Arte de Conceitos (New Art of Concepts)

In: Jesuit Rhetoric across Space and Time

Author:

Belmiro Fernandes Pereira

Belmiro Fernandes Pereira
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Type:: Chapter

Pages:: 90â111

DOI:: https://doi.org/10.1163/9789004744516_006

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Abstract

Rhetorical pedagogy played a fundamental role in the early Jesuit colleges. Cyprian Soarezâ De arte rhetorica (Coimbra, 1562) excludes modern authors in the pursuit of a desired aesthetic orthodoxy equivalent to doctrinal orthodoxy. This conditioned the production of modern rhetoric in Latin and even more so in the vernacular. Nova Arte de Conceitos (1718â21) was the first overtly theoretical work in Portuguese to have an impact on rhetorical and poetical production. In this treatise, drawing from the classical canon, Francisco LeitÃ£o Ferreira (1667â1735) makes good use of sixteenth century poets and European Baroque authors, while demonstrating a solid humanistic background and a deep knowledge of the literary doctrines of the seventeenth century. He turns to the Cannocchiale Aristotelico (Torino, 1670) by Emanuele Tesauro, S.J. (1592â1675) and to Agudeza y arte de ingenio (Lisbon, 1659) by Baltasar GraciÃ¡n, S.J. (1601â58), as well as to recent texts relevant to the evolution towards Neoclassical aesthetics. In order to âreduce to art the free processes of reasoning,â LeitÃ£o Ferreira submits the ingenious concepts to iudicium, for their common root is undoubtedly the metaphor. This paper will try to assess the extent to which the Nova Arte de Conceitos operates that âtropological reduction.â

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Jesuit Rhetoric across Space and Time

Local and Global Perspectives

Series:Â Jesuit Studies, Volume: 49

Cover Jesuit Rhetoric across Space and Time

E-Book ISBN:: 9789004744516

Publisher:: Brill

Print Publication Date:: 06 Jan 2026

Subjects
- History
  - Early Modern History

Front Matter

Part 1 Rhetorical Theory and Education

Part 2 Jesuit Rhetoric in Practice: Esthetics, Politics and Theology

Part 3 Influences, Dialogues, and Missions

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Chapter 4 Metaphor and Rhetorical Theory in Francisco LeitÃ£o Ferreiraâs Nova Arte de Conceitos (New Art of Concepts)

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Jesuit Rhetoric across Space and Time

Local and Global Perspectives

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Chapter 4 Metaphor and Rhetorical Theory in Francisco LeitÃ£o Ferreiraâs Nova Arte de Conceitos (New Art of Concepts)