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This chapter illustrates how Mussolini employed advanced media technology to spread throughout Italy the sounds and images produced at Piazza Venezia, making that square the regimeâs centerpiece. Voice amplification and transmission were key innovations, with much experimentation required. In print media, wire-photo technology played an important role, with images transmitted overnight and ever more common in the daily press but also disseminated in the weekly and monthly illustrated magazines marketed to an educated bourgeois class. LUCE newsreels projected the imagery in cinemas nationwide, reaching an even wider public. In the process the Duce achieved cult status and modern media technology enabled charismaâs reactionary reign.