Marketing and Recruitment

Adam Schultz; Rachel Mork

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Chapter 11 Marketing and Recruitment

于A Guide to Administering Distance Learning

著者：

Adam Schultz

Adam Schultz
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and

Rachel Mork

Rachel Mork
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类型:: 章节

Page Range:: 250–286

DOI:: https://doi.org/10.1163/9789004471382_011

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Abstract

At the conclusion of this chapter, you will know how to:

–Get the support and funding you need to effectively market your program
–Identify your prospective student audience
–Establish your brand and archetype
–Engage with your target audience
–Plan and execute changes to your website and marketing strategy
–Test, measure, refine, and improve your marketing strategy to get results

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A Guide to Administering Distance Learning

丛编： Leadership and Best Practices in Educational Technology Management, 卷： 2

ISBN:: 9789004471382

出版社:: Brill

印刷出版日期:: 29 Aug 2021

Subjects
- Education

Front Matter

Chapter 1 Status of Online Learning

Chapter 2 Leadership for Online Learning

Chapter 3 Barriers in Online Education and Strategies for Overcoming Them

Chapter 4 Legalities, Policies, Ethics, Accreditation, and Institutional Support

Chapter 5 Theories and Frameworks for Online Education

Chapter 6 Analyzing Your Context to Administer and Improve Distance Learning

Chapter 7 Managing the Course Development Process

Chapter 8 Course Designs for Distance Teaching and Learning

Chapter 9 Engaging Faculty through Professional Development and the Course Development Process

Chapter 10 Quality Assurance in Online Education

Chapter 11 Marketing and Recruitment

Chapter 12 Student Affairs and Support in Distance Learning Environments

Chapter 13 Student Success

Chapter 14 Support Technologies

Chapter 15 Your Distance Learning Community

Chapter 16 Ramping up Distance Learning in a Crisis

Chapter 17 Conclusions

Back Matter

Index

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Chapter 11 Marketing and Recruitment

Abstract

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A Guide to Administering Distance Learning

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