Branding Demons, Branding Gods: Economics of Religion Perspectives in Research on Contemporary Roman Catholic and Jewish Groups

Nicole M. Bauer

Jump to Content

Branding Demons, Branding Gods: Economics of Religion Perspectives in Research on Contemporary Roman Catholic and Jewish Groups

In: Taking Seriously, Not Taking Sides

Author:

Nicole M. Bauer

Nicole M. Bauer
Search for other papers by Nicole M. Bauer in
Current site
Google Scholar
PubMed

Type:: Chapter

Pages:: 109–138

DOI:: https://doi.org/10.30965/9783657796601_007

Purchase instant access (PDF download and unlimited online access):

Contact Sales

Redeem Access Token

Abstract

One characteristic of contemporary religious culture is that religions market their ideas and practices in new ways by advertising on billboards, print media, on radio and television, and using the internet, mobile apps, and social media to gain new followers and spread their teachings. Targeted advertising strategies are often used to create unique “faith brands” for religious products and services and to set the advertised content apart from other, similar offers. In this chapter, I examine the marketing strategies of the international Kabbalah Centre and the Roman Catholic exorcist movement to illuminate current cross-religious dynamics and highlight the necessity of research perspectives stemming from the Economics of Religion.

Citation Info

Save
Cite
Email this content

Share link with colleague or librarian

You can email a link to this page to a colleague or librarian:
Email this content
or copy the link directly:

https://brill.edhh.ma/abstract/book/9783657796601/BP000013.xml
The link was not copied. Your current browser may not support copying via this button.

Link copied successfully

Collapse
Expand

Taking Seriously, Not Taking Sides

Challenges and Perspectives in the Study of Religions

Series: Religion and Transformation in Contemporary European Society, Volume: 31

Cover Taking Seriously, Not Taking Sides

E-Book ISBN:: 9783657796601

Publisher:: Brill | Schöningh

Print Publication Date:: 09 Aug 2024

Subjects
- Theology and World Christianity
  - General

Front Matter

Part I Debates and Issues in Religious Studies

Part II Dimensions of Ritual

Part III Philosophy of Religion and Aesthetics

Back Matter

ProCite

RefWorks

Reference Manager

BibTeX

Zotero

EndNote

Metrics

	All Time	Past 365 days	Past 30 Days
Abstract Views	200	70	4
Full Text Views	3	0	0
PDF Views & Downloads	3	0	0

African Studies	Education	Media Studies
American Studies	History	Middle East and Islamic Studies
Ancient Near East and Egypt	Human Rights and Humanitarian Law	Musicology
Art History	International Law	Philosophy
Asian Studies	International Relations	Religious Studies
Biblical Studies	Jewish Studies	Slavic and Eurasian Studies
Biology	Languages and Linguistics	Social Sciences
Book History and Cartography	Life Sciences	Theology and World Christianity
Classical Studies	Literature and Cultural Studies

Subjects

Authors

Open Access

Product Information

Company

Contact

Branding Demons, Branding Gods: Economics of Religion Perspectives in Research on Contemporary Roman Catholic and Jewish Groups

Abstract

Citation Info

Share link with colleague or librarian

Taking Seriously, Not Taking Sides

Challenges and Perspectives in the Study of Religions

Table of Contents

References

Metrics

Metrics