In the fall of 2012, ConAgra Foods had the opportunity to become the largest private-label packaged food producer in North America. ConAgra was considering the purchase of Ralcorp, a large private brands manufacturer. This could be a strategic step for ConAgra, since the potential acquisition seemed aligned to the firm’s strategy for growth. Ralcorp, with revenue and assets representing about one third of ConAgra’s, was large enough to impact ConAgra’s business strategy and financial structure. This case study provides both firm level and private brands industry data to assess the potential acquisition. Ranges of implied stock prices could be estimated by using Discounted Cash Flow Valuation, Comparable Multiples, and Comparable Merger and Acquisitions Transaction analysis. A comparison of implied stock prices and actual stock price by the time of the case leads to the topic of control premium paid during acquisitions and to potential enterprise synergies.
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'‘Best practices’ in estimating the cost of capital: an update ' () 1 Journal of Applied Finance : 1 -19.
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Cohen, J. 2013b. Healthy habits: Demand for breakfast bars and healthy cereals will enable modest growth. IBISWorld. Industry Report 31123: 1-38. Available at: http://tinyurl.com/yb5aa6do.
Cohen, J. 2013c. Smart cookie: revenue will increase as producers target health-conscious consumers. IBISWorld. Industry Report 31182: 1-35. Available at: http://tinyurl.com/yb5aa6do.
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Everett, N. 2013. Keeping cool: revenue will grow marginally as producers focus on convenience and health. IBISWorld. Industry Report 31141: 1-40. Available at: http://tinyurl.com/yb5aa6do.
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Neff, J. 2009. Why WalMart’s great value changes the game. AdvertisingAge, September 7, 2009. Available at: http://tinyurl.com/y73jblvj.
Nielsen Scarborough. 2012. Any store brand or private label food use: number of people living in households that consumed any store brand or private label food within the last 30 days in the United States (USA) from autumn 2009 to autumn 2012 (in millions). Available at: http://tinyurl.com/yceao9vb.
PLBuyer. 2013a. Percentage of private label food sales among the leading 15 North American retailers in 2013. Available at: http://tinyurl.com/yd936fp8.
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Straczynski, S. 2009. Nielsen: U.S. private label sales up 7.4%, Brandweek, Nielsen Business Media. Available at: http://tinyurl.com/yc8uamtx.
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Wong, E. 2011. Why Wal-Mart’s great value revamp is a smart private label move. Forbes, January 20. Available at: http://tinyurl.com/yadb7vjk.
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In the fall of 2012, ConAgra Foods had the opportunity to become the largest private-label packaged food producer in North America. ConAgra was considering the purchase of Ralcorp, a large private brands manufacturer. This could be a strategic step for ConAgra, since the potential acquisition seemed aligned to the firm’s strategy for growth. Ralcorp, with revenue and assets representing about one third of ConAgra’s, was large enough to impact ConAgra’s business strategy and financial structure. This case study provides both firm level and private brands industry data to assess the potential acquisition. Ranges of implied stock prices could be estimated by using Discounted Cash Flow Valuation, Comparable Multiples, and Comparable Merger and Acquisitions Transaction analysis. A comparison of implied stock prices and actual stock price by the time of the case leads to the topic of control premium paid during acquisitions and to potential enterprise synergies.
| All Time | Past 365 days | Past 30 Days | |
|---|---|---|---|
| Abstract Views | 0 | 0 | 0 |
| Full Text Views | 301 | 108 | 16 |
| PDF Views & Downloads | 321 | 105 | 5 |