The Signifying Self

A Psycho-social Semiotic Analysis of People Watching

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The Signifying Self is a study in people watching. It uses semiotics, psychoanalytic theory and sociological perspectives to consider how people present themselves to the world and are assessed by those watching them. It deals with people’s physical attributes, such as their age, teeth, bodies and the brands of things they wear and use to suggest how those watching them make decisions about them.

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Arthur Asa Berger is Professor Emeritus at San Francisco State University and the author of more than 100 articles and 90 books on semiotics, popular culture and everyday life.
Contents
Acknowledgments
List of Figures
 1 Introduction
 2 The Signifying Body
 3 Material Culture
 4 Coda
 Index
This book will be used in courses on semiotics and various social sciences for upper level students.
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