1.1 C.S. Peirce 2
1.2 Umberto Eco 3
1.3 Ferdinand de Saussure 4
1.4 Signifier/signified after Saussure 6
1.5 Clotaire Rapaille 7
2.1.1 The author at 18 13
2.1.2 The author at 70 13
2.1.3 The author at 91 13
2.2 Brazilian liquor ad 21
2.3 Brazilian liquor ad 22
2.4 Calvin Klein ad 23
2.5 Viktor & Rolf Bonbon ad 24
2.6 Vampire image 27
2.7 Teeth whitening ad 28
2.8 Gems in teeth 30
2.9 Donald Trump’s teeth 30
2.10 Fade with slicked back hairstyle 32
2.11 Wavy at top hairstyle 32
2.12 High fade and loose pompadour hairstyle 33
2.13 Portrait of the author circa 1950 35
2.14 The author with short hairstyle 36
2.15 The author with long hair 36
2.16 Blaine Reeves 37
2.17 Hyper-verbal behavior 39
2.18 Facial emotions 43
3.1 Japanese religious parade 51
3.2 Expensive shtreimel 52
3.3 Inexpensive shtreimel 52
3.4 The author with Marxist cap 53
3.5 Make America great cap 53
3.6 Football helmet 54
3.7 Top hat 55
3.8 Cowboy hat 55
3.9 Mexican sombrero 56
3.10 Drawing of smartphone 57
3.11 Smartphone and apps 61
3.12 Buying shoes problem ad 62
3.13 Joe Biden with aviator sunglasses 68
3.14 Georg Simmel drawing 70
3.15 Versace sunglasses ad with Madonna 71
4.1 Signifying self journal notes 72
4.2 Topic possibilities chart 73
4.3 Possible topics 73
4.4 Notes for choices book 74
4.5 Political animal notes 75
4.6 Typical journal pages 76