Electronic Kairos

Gary Thompson

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Electronic Kairos

于Cybercultures

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Gary Thompson

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类型:: 章节

Page Range:: 1–13

DOI:: https://doi.org/10.1163/9789401208536_002

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The nature and significance of cyberspace are contested. Cyberspace may be analysed using long-established rhetorical concepts. Electronic discourse has vastly multiplied the number of texts competing for attention. Traditional rhetoric accounts for success in persuasion through kairos, or the right time or measure. However, because electronic texts are distributed and asynchronous, control over texts has shifted away from rhetor to audience. Kairos in electronic discourse may be better accounted for by memetics: memes circulate because of reproducibility, simplicity, ideological relevance, and verbal and conceptual pleasure. Kairos can also refer to a time of transcendence, which relates to Benjamin’s aura; however, the postmodern nature of electronic discourse disperses such a quasi-religious experience.

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Cybercultures

Mediations of Community, Culture, Politics

丛编： At the Interface / Probing the Boundaries, 卷： 83

ISBN:: 9789401208536

出版社:: Brill

印刷出版日期:: 01 Jan 2012

Subjects
- Social Sciences
  - Cultural Studies

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Electronic Kairos

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Cybercultures

Mediations of Community, Culture, Politics

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