Countdown Downunder: development led innovation in a national mastitis control program

J.F. Penry

Countdown Downunder: development led innovation in a national mastitis control program

In: Udder health and communication

Author:

J.F. Penry

J.F. Penry Harris Park Group and Camperdown Veterinary Centre, 1 Leura St, Camperdown, Victoria, 3260, Australia; john@camperdownvet.com.au

Search for other papers by J.F. Penry in
Current site
Google Scholar
PubMed

Type:: Chapter

Pages:: 33–42

DOI:: https://doi.org/10.3920/9789086867424_003

Purchase instant access (PDF download and unlimited online access):

€42.00€35.00 excl. VAT

Add to Cart

Redeem Access Token

In the late 1990’s the Australian dairy industry initiated a national mastitis control program named Countdown Downunder. This initiative continues to the present day. The program was responsible for providing leadership in milk quality, pre-farm gate, for farmers, their advisers and the wider industry. As such, it assumed the role of creating the resources around mastitis control best practice and driving change in this area towards defined goals. The route to change, facilitated by Countdown, required the continual refinement of a development process linking mastitis research with extension and education. The path required clear, consistent mastitis control messages that would create both the desire and means to achieve best practice on farm. It needed uptake by not only farmers, but all advisers contributing to mastitis plans and actions with their farmer clients. The development process for a change management program, such as Countdown, required a multi skilled approach from the program team where a thorough knowledge of the domain was vital. Development is an iterative process demanding a high degree of reflection, adaption and engagement of stakeholders. If considerable resources are not put into the development process the outcomes of research are likely to lead to poor extension outcomes.

Citation Info

Save
Cite
Email this content

Share link with colleague or librarian

You can email a link to this page to a colleague or librarian:
Email this content
or copy the link directly:

https://brill.edhh.ma/abstract/book/9789086867424/BP000003.xml
The link was not copied. Your current browser may not support copying via this button.

Link copied successfully

Collapse
Expand

Udder health and communication

E-Book ISBN:: 9789086867424

Publisher:: Wageningen Academic

Print Publication Date:: 30 Oct 2011

Subjects
- Life Sciences
  - General
  - Animal & Veterinary

Metrics

	All Time	Past 365 days	Past 30 Days
Abstract Views	100	21	2
Full Text Views	1	0	0
PDF Views & Downloads	2	0	0

African Studies	Education	Media Studies
American Studies	History	Middle East and Islamic Studies
Ancient Near East and Egypt	Human Rights and Humanitarian Law	Musicology
Art History	International Law	Philosophy
Asian Studies	International Relations	Religious Studies
Biblical Studies	Jewish Studies	Slavic and Eurasian Studies
Biology	Languages and Linguistics	Social Sciences
Book History and Cartography	Life Sciences	Theology and World Christianity
Classical Studies	Literature and Cultural Studies

Subjects

Authors

Open Access

Product Information

Company

Contact

Countdown Downunder: development led innovation in a national mastitis control program

Citation Info

Share link with colleague or librarian

Udder health and communication

Table of Contents

Metrics

Metrics