National mastitis control schemes: experiences from implementation of a nationwide scheme in Great Britain

M.J. Green; J.E. Breen; C. Hudson; H. Black; K. Cross; A.J. Bradley

National mastitis control schemes: experiences from implementation of a nationwide scheme in Great Britain

In: Udder health and communication

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M.J. Green

M.J. Green ¹School of Veterinary Medicine and Science, University of Nottingham, Sutton Bonington Campus, Sutton Bonington, LE12 5RD, United Kingdom; martin.green@nottingham.ac.uk

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J.E. Breen

J.E. Breen ¹School of Veterinary Medicine and Science, University of Nottingham, Sutton Bonington Campus, Sutton Bonington, LE12 5RD, United Kingdom; martin.green@nottingham.ac.uk
²Quality Milk Management Services Ltd, Unit 1, Lodge Hill Trading Estate, Westbury-sub-Mendip, BA5 1EY, United Kingdom

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C. Hudson

C. Hudson ¹School of Veterinary Medicine and Science, University of Nottingham, Sutton Bonington Campus, Sutton Bonington, LE12 5RD, United Kingdom; martin.green@nottingham.ac.uk

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H. Black

H. Black ³3DairyCo, Agriculture & Horticulture Development Board, Stoneleigh Park, Kenilworth, CV8 2TL, United Kingdom

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K. Cross

K. Cross ³3DairyCo, Agriculture & Horticulture Development Board, Stoneleigh Park, Kenilworth, CV8 2TL, United Kingdom

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, and

A.J. Bradley

A.J. Bradley ¹School of Veterinary Medicine and Science, University of Nottingham, Sutton Bonington Campus, Sutton Bonington, LE12 5RD, United Kingdom; martin.green@nottingham.ac.uk
²Quality Milk Management Services Ltd, Unit 1, Lodge Hill Trading Estate, Westbury-sub-Mendip, BA5 1EY, United Kingdom

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Type:: Chapter

Pages:: 19–32

DOI:: https://doi.org/10.3920/9789086867424_002

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To reduce levels of mastitis on British dairy farms, a mastitis control programme was developed, tested in a clinical trial, and is being implemented on a nationwide scale. The scheme, the DairyCo Mastitis Control Plan, is discussed here on the basis of describing some of the challenges encountered when attempting a nationwide scheme. We describe reasons for starting a new scheme, the major challenges faced, and how the scheme was designed and implemented. Lines of communication were important and sometimes difficult to manage; from the overseeing body through to scheme coordinators, to plan deliverers, to farmers and to the industry as a whole. Lessons were learned from other national mastitis schemes and a variety of communication methods have been used to reach farmers. Continued specialised training on farmer segmentation and motivators is being provided to plan users to further improve uptake. The control plan itself is heavily structured in terms of guiding plan deliverers to make a herd diagnosis of a mastitis problem and in providing a structured, farm-specific approach to identify the important areas of management that need to change. Bespoke software has been developed to enable this to be carried out. Each plan user receives direct support from the central team and this has proved to be one of the most popular and important aspects of the control programme. All farms that implement the plan are recorded and their data are (anonymously) analysed. In the first 21/2 years of the scheme, >250 vets/consultants have been trained, over 10% of British dairy cows have received the full plan, and a further ~10% have received a partial plan. Initial analysis suggests that, on average, a reduction of around 10-20% is being achieved in clinical mastitis and somatic cell counts.

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Udder health and communication

E-Book ISBN:: 9789086867424

Publisher:: Wageningen Academic

Print Publication Date:: 30 Oct 2011

Subjects
- Life Sciences
  - General
  - Animal & Veterinary

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National mastitis control schemes: experiences from implementation of a nationwide scheme in Great Britain

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