Linking small-scale farmers to modern retail chains: the case of China-SPAR

J. Bijman; B.M. Kamphuis; R.C. Wiersinga; M.G. Danse; X.Y. Zhang; D. Hu

Linking small-scale farmers to modern retail chains: the case of China-SPAR

于Towards effective food chains

著者：

J. Bijman

J. Bijman ¹Wageningen University, Management Studies Group, Hollandseweg 1, 6706 KN Wageningen, the Netherlands; jos.bijman@wur.nl

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B.M. Kamphuis

B.M. Kamphuis ²Wageningen University and Research Center, Agricultural Economics Research Institute (LEI), Alexanderveld 5, 2585 DB The Hague, the Netherlands

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R.C. Wiersinga

R.C. Wiersinga ²Wageningen University and Research Center, Agricultural Economics Research Institute (LEI), Alexanderveld 5, 2585 DB The Hague, the Netherlands

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M.G. Danse

M.G. Danse ²Wageningen University and Research Center, Agricultural Economics Research Institute (LEI), Alexanderveld 5, 2585 DB The Hague, the Netherlands

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X.Y. Zhang

X.Y. Zhang ²Wageningen University and Research Center, Agricultural Economics Research Institute (LEI), Alexanderveld 5, 2585 DB The Hague, the Netherlands

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, and

D. Hu

D. Hu ³Chinese Academy of Agricultural Sciences, Institute of Agricultural Economics and Development, (IAE-CAAS), 12 Zhongguancun Nandajie, 100081 Beijing, China

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类型:: 章节

Page Range:: 83–111

DOI:: https://doi.org/10.3920/9789086867059_006

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Purpose: This chapter presents the approach and preliminary findings of a training and research project for linking small-scale farmers to supermarkets in China. The project aims at developing strategies for the supply of fresh fruits and vegetables by small-scale farmers to SPAR supermarkets.

Methodology/approach: The project is a joint activity of the Netherlands Agricultural Economics Research Institute (LEI), Wageningen University, the Chinese Institute for Agricultural Economics and Development, SPAR International, and the HuBei Supervision office for Rural Professional Cooperative Organisation. Three complementary research activities have been carried out: a SPAR fresh supply chain analysis, a quantitative study on the governance of fresh produce supply chains, and a quantitative study on the role of cooperatives in these supply chains. For the first activity a Rapid Value Chain Analysis tool was used. For the governance study a survey was carried out among farmers producing fruits and vegetables. For the cooperative study a survey was held among more than 200 agricultural cooperatives.

Findings: From the supply chain analysis it has become clear that uniform quality is the main bottleneck in fresh produce supply chains. Another important challenge is the lack of communication between producers and SPAR procurement managers. The results of the governance survey supported the hypothesis that contracts and trust are complementary governance mechanisms. Also the hypothesis that trading parties make more use of contractual governance when environmental uncertainty increases, is supported. Finally, the survey on cooperatives showed that cooperatives are becoming major trading partners in fresh produce supply chains. Newly established cooperatives receive substantial support from the government, including technical advice on quality issues.

Practical implications: The results of the research activities have been used for training and support activities such as (a) development of a SPAR strategy for purchasing fresh produce from smallscale farmers and cooperatives; (b) training of supply managers to improve the quality of products delivered by farmers to SPAR; and (c) training of staff of provincial authorities supporting farmers’ cooperatives.

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Towards effective food chains

Models and applications

ISBN:: 9789086867059

出版社:: Wageningen Academic

印刷出版日期:: 15 Nov 2010

Subjects
- Life Sciences

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Linking small-scale farmers to modern retail chains: the case of China-SPAR

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Towards effective food chains

Models and applications

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