Creating success in central and eastern Europe: Rocket science not needed!

F.H.J. Schrader

Creating success in central and eastern Europe: Rocket science not needed!

In: Potato developments in a changing Europe

Author:

F.H.J. Schrader

F.H.J. Schrader Farm Frites International B.V., Molendijk 108, 3227 CD Oudenhoorn, The Netherlands

Search for other papers by F.H.J. Schrader in
Current site
Google Scholar
PubMed

Type:: Chapter

Pages:: 203–211

DOI:: https://doi.org/10.3920/9789086865826_024

Purchase instant access (PDF download and unlimited online access):

€42.00€35.00 excl. VAT

Add to Cart

Redeem Access Token

As for western European (WE) fast moving consumer good producers and distributors (wholesale/retail), it is difficult to increase their sales in their mature domestic markets. Growth strategies have been developed for merging markets like central and eastern Europe (CEE). In CEE the retail environment is changing rapidly to WE standards, while consumer behaviour shows not too many differences. Rocket science is not needed to get on the riding train, but do it now as the train is riding faster and faster…

Citation Info

Save
Cite
Email this content

Share link with colleague or librarian

You can email a link to this page to a colleague or librarian:
Email this content
or copy the link directly:

https://brill.edhh.ma/abstract/book/9789086865826/BP000024.xml
The link was not copied. Your current browser may not support copying via this button.

Link copied successfully

Collapse
Expand

Potato developments in a changing Europe

E-Book ISBN:: 9789086865826

Publisher:: Wageningen Academic

Print Publication Date:: 30 Oct 2006

Subjects
- Life Sciences
  - General
  - Agriculture & Environment

Metrics

	All Time	Past 365 days	Past 30 Days
Abstract Views	97	36	10
Full Text Views	2	0	0
PDF Views & Downloads	2	0	0

African Studies	Education	Media Studies
American Studies	History	Middle East and Islamic Studies
Ancient Near East and Egypt	Human Rights and Humanitarian Law	Musicology
Art History	International Law	Philosophy
Asian Studies	International Relations	Religious Studies
Biblical Studies	Jewish Studies	Slavic and Eurasian Studies
Biology	Languages and Linguistics	Social Sciences
Book History and Cartography	Life Sciences	Theology and World Christianity
Classical Studies	Literature and Cultural Studies

Subjects

Authors

Open Access

Product Information

Company

Contact

Creating success in central and eastern Europe: Rocket science not needed!

Citation Info

Share link with colleague or librarian

Potato developments in a changing Europe

Table of Contents

Metrics

Metrics