Figures
1 Kusama’s installation on the Louis Vuitton store on the Champs-Élysées 24
2 The Las Vegas Sphere 25
3 The Fearless Girl and the Charging Bull 25
4 El Corte Inglés building in Barcelona 32
5 The Dorchester (London) 55
6 The Table Lumière at The Dorchester 55
7 Dinner in the Sky 57
8 Le Calandre (Padova) 57
9 Astrance (Paris) 58
10 Osteria Francescana (Modena) 58
11 Bernini (Honolulu) 59
12 Il Marchesino 63
13 Burger King 64
14 Armani Restaurant (Dubai), interior 65
15 Armani Restaurant (Dubai), dishes 65
16 Dining area on board a cruise ship 66
17 Buffet area on board a cruise ship 66
18 Dining room at Aurum (Singapore) 68
19 Kitchen at Aurum (Singapore) 68
20 Tableware from D’O 69
21 Typicalised restaurant 76
22 Extocised restaurant 76
23 Globalised restaurant 77
24 Glacialised restaurant 77
25 Typicalised + Globalised restaurant 78
26 Exoticised + Glacialised restaurant 78
27 Indoor promenade aboard a cruise ship 86
28 Pool area aboard a cruise ship 86
29 Outdoor climbing wall aboard a cruise ship 87
30 Theatre space aboard a cruise ship 87
31 Photo shoot before boarding 91
32 Cruise ship swimming pool 93
33 Staged onboard photo set 95
34 A typical family hotel 99
35 Snow-covered landscape seen through the window of a mountain hotel 100
36 Winter landscape surrounding a family hotel 100
37 Swimming pool in the family hotel 101
38 Lowered reception counter 105
39 Buffet table at child height 105
40 Coat rack inside a family hotel room 105
41 The Time Tree 109
42 Room sign of the family hotel 111
43 Ski locker 111
44 Tree-shaped organisational chart 112
45 Self-service snack for children 116
46 Drink stations for children 116
47 Table settings 119
48 Meal time at a family hotel 119
49 Dining accessories for young children 119
50 Fondazione Prada complex 127
51 Three-dimensional architectural model of the Fondazione Prada 128
52 Embedded floor map 129
53 Exhibition layout (ground floor) 130
54 Exhibition layout (first floor) 131
55 Covered entrance area to the Tower 132
56 Entrance hall of the Tower 133
57 Lift of the Tower 134
58 Interior of the Luce Bar 136
59 Suspended bottle rack 137
60 Panoramic view from the Tower 138
61 OSB panels 140
62 Stairwell in the Tower 141
63 View from Fondazione Prada 142
64 Bottega Veneta campaign 148
65 Still from the music video Io non abito al mare 148
66 Still from Yves Saint Laurent commercial 149
67 Still from the music video Pushing the Tides 149
68 Pastry reinterpretation of the Grande Cretto 149
69 Wide-angle shot of the Grande Cretto 151
70 The play of light on the Grande Cretto 151
71 Alley of the Grande Cretto 151
72 Close-up of the cracked concrete surface 151
73 Small plant emerging from a crack in the concrete 152
74 A man seen contemplating the Grande Cretto 152
75 A visitor mid-jump 152
76 A group of tourists on the Grande Cretto 152
77 Path running along the edge of the Grande Cretto 153
78 View of a live performance taking place atop the Grande Cretto 155
79 Mural in front of the Grande Cretto depicting Ludovico Corrao 159
80 Mural of Ludovico Corrao gazing at the Grande Cretto 159
81 Mural on the rear façade of the building facing the Grande Cretto 163
82 Road sign indicating the Grande Cretto 165
83 Ruins of Poggioreale 166
84 Wide-angle view of the Grande Cretto 170
85 Narrow perspective from within one of the alleys of the Grande Cretto 170
86 Mural painted on an interior wall of the building facing the Grande Cretto 174
Diagrams
1 Semiotic square: continuity vs. discontinuity 33
2 Semiotic square: classical vs. baroque 47
3 Semiotic square: optical games 60
4 Semiotic square: a typology of restaurants 73
5 Semiotic square: the spaces of the family hotel 106
6 Semiotic square: composition of guests in the family hotel 108
Tables
1 Differences between the cruise ship pool and the family hotel pool 102
2 Contrasting interpretations of the Grande Cretto 157
3 Main oppositions between the Grande Cretto and the ruins of Poggioreale 168