Mass Transit Rail, Mass Transit Discourse: Multimodal Critical Discourse Analysis of MTR Posters

Jennifer Eagleton

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Chapter 3 Mass Transit Rail, Mass Transit Discourse: Multimodal Critical Discourse Analysis of MTR Posters

In: Hong Kong Studies

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Jennifer Eagleton

Jennifer Eagleton
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Type:: Chapter

Pages:: 71–108

DOI:: https://doi.org/10.1163/9789004728608_005

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Hong Kong’s Mass Transit Railway (MTR) carries an average of 4.29 million passengers on its rail system each day (as of December 2021). It is an ideal space for its stations to serve as gallery space, display information from government departments, public service announcements, and other messages in the form of posters. This chapter looks at several poster advertisements displayed in four MTR stations and analyses them using a multimodal critical discourse analysis framework. The chapter shows how texts and images in these posters may hint or evoke power relations. By looking at these posters on a particular day, month, or year, we can obtain a temporal snapshot of Hong Kong society. Given how these depictions are made within wider linguistic, societal, and cultural contexts, the posters will be further discussed in terms of how the city is framed and presented by the government and other semi-public enterprises.

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Hong Kong Studies

The Culture and Politics of Realignment

Series: Hong Kong Culture and Literature, Volume: 1

E-Book ISBN:: 9789004728608

Publisher:: Brill

Print Publication Date:: 06 Oct 2025

Subjects
- Asian Studies
  - East Asia
  - Literature & Culture
- Social Sciences
  - Asian Studies

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Chapter 3 Mass Transit Rail, Mass Transit Discourse: Multimodal Critical Discourse Analysis of MTR Posters

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Hong Kong Studies

The Culture and Politics of Realignment

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